A lifetime of creation: Alfajar trajectory
The 30th Anniversary of Alfajar is celebrated In 2022. What emerged as a ceramic workshop among friends, is today a consolidated family business inside and outside our borders, strongly established in the art market, which captures the richness of its designs in all kinds of materials and formats.
Currently run by 3 women, Lola Díaz and Diana and Paula Ruiz, Lola’s daughters, Alfajar is also: Creative, entrepreneurial, feminist, innovative, resistant to adversity, and facilitator of new exhibition spaces and new methods of craft creation.
Ahead of their time, thanks to their talent and ability to adapt, they have managed to distinguish themselves in the invisibility of their sector, not only resisting but also moving forward.
This ability to take up tradition and unite it with the most contemporary vision of current ceramics has earned Alfajar numerous awards from 1994 to the present, highlighting in this last year a certification and a distinction for its high quality craftsmanship.
Certification: Crafts made in Andalusia, 2022.
This promotional brand identifies the activity of Andalusian craft companies. The promotional brand has different purposes, such as:
- Provide Andalusian craftsmanship with an image that distinguishes it and that identifies its origin.
- Promote the dissemination of handicrafts made in the Autonomous Community of Andalusia and encourage their marketing.
- Protect and maintain the prestige of craft companies, individuals or legal entities, in Andalusia and their works.
Distinctive: Andalusia Craft Quality, 2022.
The purpose of the distinctive is to identify the quality and origin of artisan products, promoting their commercialization and differentiation in the market.
The craft sector in Andalusia is characterized, in general terms, by a remarkable quality that distinguishes it from any other non-craft product or service and treasures an undeniable differentiating value arising from the know-how of the craftsman or craftswoman.
Categorizado en: Alfarería artesana en Málaga
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