The definitive leap occurred in 1994, when Lola Díaz participated in the first business incubator course for women in Malaga, the VIVEM Program of the Andalusian Women’s Institute. Her project is selected, she receives training and sets up their workshop in El Viso industrial estate in Malaga, thus founding the Alfajar artisanal ceramics workshop.
The approach of our production was, from the beginning, the design, the craftsmanship in all the phases of the process and the commercialization of author ceramics.
We consciously take the option of differentiating ourselves from popular ceramics, although the pottery tradition is always present at the origin of our forms. Our product consists of pieces of stoneware, refractory clay and other high-temperature ceramic bodies (1250º C) made with artisanal techniques in all phases of production and hand-painted.